Invisalign vs. Smile Direct Club: What’s the Difference?

With the increasing popularity of Smile Direct Club and the credibility of Invisalign, it has become difficult for patients to make an educated choice between the two teeth straightening treatments. We have decided to provide you with the insight necessary to choosing the best solution for you. Let us set straight the path to setting straight your teeth! 


The thought of somehow getting straight teeth without the unsightliness of metal braces was, at one point in time, merely an idea. What would be better than obtaining the perfect smile you have always wanted, in a timely and inconspicuous fashion? Wheels began to turn and strides were taken towards this idea becoming a real product. In 1997, Align Technology was founded to develop and manufacture the most inconspicuous, effective form of braces. In May of 2000, Invisalign was officially made available to the public.

On the left are standard metal braces. On the right is a clear, effective Invisalign aligner.

Open bite, overbite, underbite, crossbite, overly crowded, gapped teeth — Invisalign is the answer. Made up of a series of invisible aligners that go unnoticed to the public, the patient is able to smile freely throughout the entire treatment process. They are removable, comfortable, and they work hard to straighten your teeth. How exactly does this happen? We’re glad you asked. Each patient who comes into our office to receive Invisalign gets a personal assessment. This assessment consists of taking impressions, which guarantee the utmost effectiveness of your aligners.

How Invisalign Works

Each set of Invisalign aligners are made with 3-D computer imaging technology, and are to be worn for approximately two weeks. The duration of each set, however, will vary from patient to patient. With each set, you will find your teeth slowly, but surely shifting into their optimal position. The tell-tale sign of Invisalign’s success is the change in the aligners fit. At the start of a set, the aligners will typically feel snug. Towards the end of a set, they will feel looser. Though patients will come into the office to make sure everything is going according to schedule, they will know the aligners are working their magic by the end of each set.

3d Imaging process for Invisalign

Lastly, patients are required to remove the aligners only to eat, drink, brush, and floss. The question of how long the Invisalign process lasts is largely decided upon the patient’s specific situation. Typically, total treatment time can average anywhere from 9-15 months. At the end of the Invisalign process, the patient will receive an invisible retainer to maintain their straight teeth and beautiful smile.

These are a depiction of what the clear aligners look like

Since Invisalign has become the leading treatment for straightening teeth, various companies have tried to reproduce the technology and teeth-straightening service. The idea of clear braces was imitated in hopes to provide patients with a similar, more affordable experience to Invisalign. This has made it difficult for the public to make the best choice when it comes to which treatment will be the most effective for their smile. Because of this, we will explain the difference between Invisalign and Smile Direct Club.

Smile Direct Club

Like Invisalign, Smile Direct Club similarly uses clear braces to inconspicuously straighten teeth with a series of aligners. The two major differences between the two are:

  • creation and delivery of treatment plan
  • pricing

Smile Direct Club is strictly virtual. The entire journey is planned by the patient through the computer. The patient does not deal with physical doctors or office visits. Instead, they order each new step through the computer, from impressions to aligners. Compared to Invisalign, the quality of the impression taken at home and sent out to be made can never be as precise as the impression that will be taken in a professional office. Therefore, each aligner will be affected.

This photo is showing how each step in the Smile Direct Club process is done through the computer and shipped to your home.

The argument has been made that the precision of Smile Direct Club will always fall short when compared the the precision that Invisalign offers. Each aligner is made to perfection, and any offsets are corrected upon office visits. Though Smile Direct Club is a cheaper option, the results are not as promising as the results Invisalign will offer.

To schedule the start of your Invisalign experience or any other cosmetic dentistry treatment, call (212)581-1091, today. To schedule your appointment online, simply click here and submit the form attached. Straight teeth and a beautiful smile is just a call or a click away!